Why is there so much hype about client data these days?
Almost every major business is looking for ways to mine their virtual ‘pot of gold’ – their customer list. Businesses are examining customer behaviours, needs, current spend capacity, likes, dislikes and whatever demographic angle can be identified, in order to leverage revenue growth.
So how can you and your business compete with the massive global businesses who are investing tens, if not hundreds of millions in data analysis?
The answer is simple. Go old school!
- Write down your top 10 customers. If you’re not sure who they are, check your accounting system to see who has spent the most with you over the past 12 months.
Review what they have purchased and the last time they transacted with you.
- Armed with this intelligence, simply make a call, have a chat and or even better, sit down with the customer over coffee.
How long has it been since you spoke to your top 10-20-50 customers? Do you know how they feel about your business and their customer experience?
Remember, to achieve success, you need to focus on the experience you and your team provide to each and every customer, every time.
When you go ‘old school’ – simply gaining an understanding of your best customers and their value to your business, then meeting face to face to openly learn ways to better help them – you’ll be amazed what you can achieve!
If you would like to understand how you and your business can leverage your data, without the expense of advanced analytics, please contact me for an obligation free coaching discussion.